You just gotta learn how to make yourself into something that there’s not a lot of things about you that people can knock.” “Some rappers come out and look so fake instantly. “A lot of things matter: colors, cuts, wardrobe and acting,” notes Hopsin. Also having a passion for video production, he succeeded in going viral without big budgets. Raised on the music of Eminem and 50 Cent, Hop studied how to engage fans, both with sharp lyricism and careful branding. But at the time, I had to do whatever I could do,” he explains. Hardly a “kiddie rapper”, the emcee took to the Internet and released, “Sag My Pants”, an instant rewind. He was unhappily signed to Eazy-E’s former label with a debut ( Gazing At The Moonlight) failing to meet his artistic and commercial expectations. In 2010, the Panorama City, California native had his back was against the wall. “The whole thing that got me here was controversy,” admits Hopsin. “Hopsin’s Knock Madness, his third official studio album and second released on his own independent label, Funk Volume, is a dark and angry response to the rap world and the effects of his increased fame as a result of 2010’s Raw,” reports.
This album from the flagship artist is undoubtedly the biggest project to date from the independent label. On the eve of Hopsin’s album’s release, Funk Volume put an official stream of Knock Madness up on YouTube for all to try before buying. The entire Funk Volume roster makes appearances with Tech N9ne, G-Mo Skee and Passionate MC filling feature slots in addition to Jarren Benton, Dizzy Wright and SwizZz. The album was released on November 24, 2013, by Funk Volume and distributed by Empire Distribution. Knock Madness is the third studio album by Hopsin. On Thursday, January 23, Funk Volume presents Hopsin’s Knock Madness Tour with Dizzy Wright, DJ Hoppa and special guests from Funk Volume.
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